(HELSINKI, Sept. 22, 2011) Rovio Entertainment, in cooperation with Singtel, is delighted to launch the first ever Angry Birds Crowd Game at Singapore Formula1 GP.
Rovio, the creator of the global phenomenon Angry Birds, has teamed up with Uplause Ltd, the creators of the world’s first live event gaming platform, to develop Angry Birds crowd game that can be played by audiences at live events.
Rovio and Uplause will take this innovative new gaming experience to the biggest live events in the world. Everywhere from sports stadiums to rock concerts, fans both new and old will get a chance to participate. When the audience is the joystick, everybody gets to join in on the fun.
“Through social participation, our fans will get to interact with the Angry Birds in an entirely new way,” says Peter Vesterbacka, Mighty Eagle and CMO of Rovio. “We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters.”
“This partnership opens a tremendous opportunity for both companies to grow and create amazing experiences for biggest live events in the world,” says Veli-Pekka Marin, CEO of Uplause.
After the initial launch in Singapore, Rovio plans with Uplause to bring the experience to fans around the world.
About Uplause
Uplause (http://www.uplause.com) is a Helsinki-based startup founded in 2009 by 7 professionals from gaming, marketing and sports industries. Today Uplause has a team of 11 people, developing and marketing world’s first crowd gaming system. These interactive games have been in over 250 live events globally and close to 3 million people have experienced Uplause live event gaming.
More info:
Veli-Pekka Marin
Chief Executive Officer, Uplause
veli-pekka.marin@uplause.com
Tel. +358 400 316 929
About Rovio Entertainment
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.
Contact
media@rovio.com
