Jussi Wacklin, Marketing Director, Nokia:
”Uplause was a key factor for us reaching our business objectives. They just simply deliver.”
Nokia had been one of the main sponsors of the International Basketball Federation, FIBA, for several years. They had always been offered the same event marketing tools, most of them passive and static that would do little to generate ROI.
In 2010, Nokia decided to take a different approach. They wanted to promote their Ovi service. The main focus was not on building awareness, instead consumer activation and call for action. The target was to drive traffic to ovi.com and downloads. Uplause was called in to build the very critical game day marketing, fan engagement and activation.
Uplause Factor
For the duration of the basketball tournament, Turkey was globally the number one Ovi country in terms of traffic and downloads.
Key figures
- 50 games (including finals)
- 559123 spectators
- three arenas in two cities