Uplause spectators

Finnish Ice Hockey Association had an issue with their most important annual tournament. Attendance was declining and atmosphere was considered average and in a way 'formal'. In 2009, FIHA teamed up with Uplause to build a real turnaround.

Uplause created an extremely holistic solution that would captivate the audience and incorporate FIHA's numerous sponsors into a seamless flow of sponsored fan engagement. Following the significant improvement in event experience, FIHA continued co-operation with Uplause for the whole year 2010, and together they delivered a sold out Flagship Tournament in 2010.

Uplause Factor
1. First time ever sold out 2010 Euro Hockey Tour Finland Tournament
2. Major boost in event experience and customer satisfaction
3. Increased ticket and sponsorship revenues for Finnish Ice Hockey Association

Key figures
- sold out tournament (only Tournament in EHT tour)
- 90% of spectators consider that atmosphere defines best the tournament
- sponsors named Uplause crowd games as the most effective event marketing tool